Facts do not cease to exist because they are ignored - Aldous Huxley
One of the distinguishing characteristics of GREAT companies identified by Jim Collins in his book from Good To Great is their ability to confront the 'brutal' facts of reality while at the same time maintaining unwavering faith in their vision and their ability to prevail.
The willingness to acknowledge and hold the tension between what we want and where we are determines our ability to create. Until we can master it we will tend to either ignore the facts of current reality or be so overwhelmed by them we loose our faith in the vision.
The good news is tension is a good thing and the better news is that it can be mastered.
Photo Credit: @elenakipriotis_photography
#masteringtension #imaginationtechnology #fromgoodtogreat #discrepancy #brutalfacts
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